A new morning show is on CFJC-TV’s schedule for fall now that the Jim Pattison Broadcast Group has signed a three-year deal with Rogers Broadcasting.
Breakfast Television out of Vancouver will be on the air when the new contract takes over on Sept. 1, Rick Arnish, president of the Pattison group, said Thursday.
“Certainly Rogers has been really great to deal with and its allowing us to continue and add hours of Citytv into the market place that we just don’t carry,” said Arnish.
“We’re always searching for really good Canadian content.”
Breakfast Television is a three-hour long news and variety show. Arnish said former TV 7 reporter Kyle Donaldson hosts the newsbreaks on the program.
“It’ll be kind of fun to have him back on the air here in Kamloops,” he said.
Rogers will also represent national and regional sales for the Jim Pattison Group. Arnish said the broadcaster has contracted out to companies in the past, but the research capability and expertise that comes with Rogers will be a benefit.
Pattison Group partnered with Rogers in 2009. CFJC-TV was previously an affiliate of Global’s E! network and had been aligned with the CBC for 49 years prior.
Citytv will also put its content on CKPG TV in Prince George and CHAT TV in Medicine Hat, Alta.
Citytv said its programming will be available in nine million Canadian homes as a result of the new deals.
“The affiliate agreement with Pattison allows us to extend the popular Citytv brand and deliver our world-class programming and premium content to new audiences on a long-term basis,” Moore said.
As part of the deal, the Pattison stations will air 90 per cent of Citytv programming throughout prime time and the majority of the morning and daytime hours, Rogers said.
Pattison will continue to produce its own noon and dinner-hour newscasts.
In January, Rogers said it would buy Saskatchewan Communications Network, the province’s educational broadcaster, and relaunch it as a Citytv station based in Regina.
Citytv’s programming also includes U.S. shows such as New Girl, Hell’s Kitchen and Modern Family.
Rogers Media operates 55 radio stations, five Citytv stations, five OMNI multicultural stations, Sportsnet and the Shopping Channel. It also publishes magazines including Maclean’s, Chatelaine and L’Actualite.