Drivers in Juniper Ridge are getting a not-so-subtle reminder to slow down.

Lawn signs went up this week on a one-block stretch of Qu’Appelle Boulevard, part of a traffic safety campaign aimed mostly at residents.

“It’s usually neighbours, unfortunately, not strangers, who are the ones driving too fast in residential areas,” said Colleen Lepik, the City’s transportation co-ordinator.

The City is working with RCMP and concerned residents to address speeding problems on Qu’Appelle. Juniper Ridge is the first neighbourhood to be involved.

"Speeding in the Juniper Ridge neighbourhood is a concern for us,” said Gillian Stephenson, chairperson of the Juniper Ridge Community Association.

“We’re hopeful drivers become more aware of their speed through our neighbourhood and slow down."

Other neighbourhoods can apply for the program. If approved, they get to designate a block captain who co-ordinates the campaign with the City. Then residents must agree to temporarily post the lawn signs.

In order to achieve a strong impression, the signs are clustered within a designated block for a period of one to two weeks.

Speed statistics are recorded before, during and after the campaign to determine if the signs are effective.

Community associations interested in participating can contact Lepik at 250-828-3605 or clepik@kamloops.ca.