This weekend 30,000 people will descend on Salmon Arm for the region's largest music festival.
A quarter of the talent hitting the stage is from B.C., including the Shuffle Demons, a group that played at the first Roots & Blues fest back in 1992.
It's the festival's 20th anniversary this year, and 43 acts from across the continent and as far away as Africa will entertain.
From folk to guitar pop, reggae to electronic and so much more, there is something for every musical taste at the festival, and festival-goers might even be surprised by what they come to like.
Running Friday through Sunday, headliners Friday include Alex Cuba, a singer-songwriter from B.C. and Cuba, and the pure energy of Five Alarm Funk, an all-male B.C. band that's guaranteed to inspire dancing.
On Saturday, Ontario's Blackie and the Rodeo Kings headline along with Cold Specks, another Ontario musician, whose tradition comes from the Deep South, and Hollerado, a catchy guitar-pop quartet who grew up together on the same small-town Ontario street.
Scott Crocker, publicity and marketing manager with the festival, said it's hard for him to pick out which bands he's most excited about.
"The (Shuffle Demons) do this famous thing where it's a congo line and they'll go out into the crowd," he said.
The saxophone-driven band headlines Sunday alongside Cuff the Duke's country, folk and indy rock; Serena Ryder's powerful voice and The Trews rock 'n' roll.
A quarter of the bands come from B.C., including Shred Kelly, a banjo, mandolin and drum ensemble playing foot-stompin' yet ghostly tunes, the well-known world-fusion electronic composer Adam Shaikh, East Van's The Boom Booms, Delhi 2 Dublin and more.
Roots & Blues is the largest festival in the Interior. With six daytime stages and two evening stages, the festival runs on Friday from 4 to 11 p.m., and from 9:30 a.m. to 11 p.m. on Saturday and Sunday.
Adult all-weekend passes go for $165, youth 13 to 19 get in for $108 and seniors over 65 for $125. Day tickets cost $60 to $80, and evening-only passes are also available for Saturday and Sunday.
Tickets are at the festival box office at the main gate, and children 12 and under are free if accompanied by a parent.
Attendance is expected to be "between 30,000 to 35,000 people," said Crocker.
"The largest year that we ever had was 35,000."
"It's hard to gauge at this point because at least half our ticket sales are (walk-up at the) gate," he said.
Roots & Blues is held at the 18-acre Salmon Arm Fair Grounds in the centre of the city.
On-site there are craft and food vendors, an artisan market, a family fun zone and stage, a beverage garden, bike lock-up facilities, paid car parking and pre-registered camping across the road. All stage areas are wheelchair accessible as are the bathrooms.
For more information, visit www.rootsandblues.ca.