The Valley First Crown of Curling has stepped up its commitment to fight hunger by partnering with Valley First’s Feed the Valley.
Feed the Valley aims to raise food, funds and awareness for local food banks, with the ultimate goal of eliminating hunger through the Okanagan, Similkameen and Thompson valleys.
The Kamloops Curling Club, which has been collecting food bank donations for a number of years, will now be able to help more people in need in the Kamloops area.
“The thoughtful efforts ensure that we can feed each person who comes to our door. This is a true example of corporate social responsibly in action,” said Bernadette Siracky, executive director of the Kamloops Food Bank.
Len Bosch, who is organizing this year's Crown, said, “We know the Crown has great economic spinoff for Kamloops and the surrounding area. Partnering with Feed the Valley will allow us to create some tremendous community spinoffs, too.”
During the Crown, Valley First employees will be onsite to collect food and monetary donations. All proceeds will go directly to the Kamloops Food Bank.
Since March 2010, Feed the Valley has raised more than $10,000 and 635 kilograms of food for the food bank, according to a Valley First press release. The program as a whole has raised more than $300,000 since its inception.
Hosted by the Kamloops Curling Club and running from Oct. 19 to 22, the Valley First Crown of Curling attracts 48 women’s and men’s teams from across Europe, Asia and North America.
With a 38-year history, the Crown is the second oldest annual sporting event hosted in Canada's Tournament Capital.