Cellphones will kill 33 people in B.C.'s southern Interior this year and 94 throughout all of B.C.
Those people will die because they are driving while texting or talking on the phone, or because someone else is.
Kamloops RCMP started a blitz Monday to go after distracted drivers.
Staff Sgt. Grant Learned said a year and a half has passed since the province enacted legislation against using electronic devices while driving.
Yet every day, on his drive home at the end of his shift, Learned will see people in their cars, on their phones.
He shakes his head.
Just how serious a problem distracted driving has become is evident in the numbers, he said.
In the Lower Mainland last year, 48 per cent of fatal crashes involved drivers talking or texting. That's more than the number of deaths involved in impaired driving cases.
Distracted driving is now the third-leading cause of driving fatalities for all of B.C. And in a survey by ICBC, 40 per cent of drivers confessed they still use their phone while driving.
Learned said RCMP are ramping up their distracted driver campaign and they will be out at various times to peg drivers with talking or texting while behind the wheel.