B.C. ski areas have been offering family-day incentives for years. This year they come together to do the same on the officially designated statutory holiday.
When the first B.C. Family Day was set for Feb. 11, the ski industry won an advantage, avoiding an overlap with similar holidays in other jurisdictions that typically send out-of-province skiers in search of B.C. powder. With a different date, the industry can count on new business.
A group of 20 resorts, including Sun Peaks, is offering half-price lift tickets on the inaugural B.C. Family Day. A website, www.bcfamilyski.com, provides information on this and other, resort-specific discounts. The official designation also remedies an old irritant: Teenagers were once inclined to skip school on unofficial family days in order to take advantage of the discount.