Saturday July 26, 2014





City’s new sport video aims at boosting event bids

'It’s mostly about spectacular images'

A screenshot from the video.

The video flits from scene to scene of athletes straining in long jumps, leaping out of starting blocks, shooting hoops and pushing themselves to their limits.

This is the City’s latest way of promoting itself as Canada’s Tournament Capital and it’s a “living” video that will be updated as more events get captured.

City facilities manager Jeff Putnam said the sport tourism video, released in December, has already started to earn its $7,500 cost.

The idea sprang from a previous in-house video, Making Kamloops Shine, that was made to boost civic employees’ pride.

“We thought, we hadn’t done a professional video on why we’re Canada’s Tournament Capital,” Putnam said.

“It’s mostly about spectacular images.”

The video is two and a half minutes long — enough to get a good sense of what kind of events the City hosts, but not so long that the viewer’s attention starts to wane, he said.

“It does create an emotional feeling. The reaction from people is like, wow. You can feel the energy,” he said.

It’s also long enough to capture the attention of audiences when it’s played during breaks at B.C. Lions and Kamloops Blazers games, he said.

The video was tested out last summer at B.C. Place. Putnam said the City immediately got emails from people, mostly from former residents, who saw it on the big screen.

“I got some tweets, one said they had the urge to get active and were proud to be a Kamloops resident,” he said.

The feedback has been positive.

The video is now on the City’s YouTube channel and will be used in bids to host sports events.

“It’s made so we can add new events and sporting activities by switching out segments,” he said.

When the video project began last summer, the City realized it had no archived film footage of the events it has hosted. So most of the clips in the video are from events held in the past six months.

“The video highlights 30 events in two and a half minutes. But it’s impossible to capture everything. We’ll change out 20 to 25 per cent of them every year with new footage,” he said.

“It’s part of our overall strategy. It’s one component that we didn’t have.”

Much of the video was shot at the Tournament Capital Centre, which had a busy year in 2012 with 110 events and 25,843 participants. That’s down slightly from 2011, but that year involved events like the Western Canada Summer Games and Western Canadian Swimming Championships.

The video can be viewed at www.kamloops.ca, on Facebook at www.facebook.com/cityofkamloops and on YouTube at www.youtube.com/cityofkamloops.


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