Perfect heaven. That's what proprietors John and Debbie Woodward had in mind when they named their vineyard and winery Privato.
Best known for the Woodward's Christmas Tree Farm in Westsyde, the couple has made a reality a venture they first dreamed about 25 years ago.
The couple tried Christmas trees first because, economically, it was an easier market to get into, said John, who has a background in forestry.
But it was during a vacation in Italy six years ago that the idea of making wine once again took root, he said Thursday.
"We were watching these guys pack grapes off the hillside and we thought this would be pretty cool to do," said John.
Debbie said the Kamloops wine market has exploded, making the venture more viable. And the couple's three children are grown up, so the Woodwards now have the time.
"Once the kids started leaving the nest we, like anyone in this stage of life, started to re-evaluate," she said. "I think really that's what did it. We wanted to make sure that we made each moment count."
And what better way than to make wine?
From grapes to bottle, the Woodwards and a limited staff craft small quantities of Privato wine in-house. Debbie said between 800 and 1,000 cases of wine will be made each year.
The goal isn't to mass-produce to a wide market, but to make a quality wine that's available at restaurants in Kamloops and the Lower Mainland, as well as at the Woodward farm.
"We want to do it for the fun of it, too. We don't want to be a slave to it," said Debbie.
Every care is taken to craft the best possible bottle of wine. Unlike most wineries, Privato doesn't age its product in stainless steel containers, she said. Instead, it's aged in 100-per-cent French oak casks, which allows oxygen to enter the wine, creating a better beverage.
John said the chardonnay is available at The Brownstone restaurant in downtown Kamloops, the Stag's Head liquor store in Aberdeen and at the cold beer and wine store at Sun Peaks Resort.
The first bottles of chardonnay went on sale last October. Privato's pinot noir is ready for the wine glass this month.
For more on Privato, visit privato.ca.