Free concerts at Sun Peaks Resort are helping to push hotel occupancy to record levels.
Numbers from June to September are seven per cent above last year — on pace to set a record for the summer. So far, August is 15 per cent ahead of last year.
Children's entertainment, and cycling or running races also get credit for an increase in visitors — especially from the Okanagan and the Lower Mainland.
Colin James is the headliner for a free concert Saturday that also includes Axel Montaner, Anita Eccleston Quartet, UnoMas, Poppa Dawg and Frapp City.