Children across the country are suddenly rushing over to hold a door open or spontaneously helping with the dishes thanks to two Kamloops women.
Dozens of kids from Toronto to Nanaimo have downloaded the Club Kindness app founded by former Kamloops Booster Juice franchise owner Natalie Peace and her former general manager Carrie Neal.
Random acts of kindness have reached the digital age thanks to the smartphone app, which they hope will transform children into thoughtful, grateful, helpful, giving individuals.
The app challenges kids to do one good deed a day for 22 days with encouragement from seven different cartoon animals, each with its own benevolent characteristic of helpfulness, friendliness, thoughtfulness, leadership, gratitude, generosity or courage.
The owl, monkey, giraffe, lion, elephant, dolphin or dog grows older with each act the child does that relates to its defining trait.
The game provides 120 challenges such as helping a friend or younger sibling with homework or brushing the family pet.
"I'm just hoping that this is something that gives kids a break from all the games that are violent," said Peace. "And it's a tool for parents to talk to their kids about what was their challenge today and how did it feel."
Peace is no stranger to random acts of kindness. She once paid each Booster Juice staffer's entire shift to do nothing but good deed for others.
They spent the day washing neighbouring businesses' windows and handing out flowers to passing motorists, among other actions.
"The goal was to use my business to make a contribution," said Peace. "They loved it. They were just saying, 'It feels so good to give.' "
That idea evolved when the challenge went out to the community. Booster Juice provided paper cutouts with a pledge to do good deeds for 22 days, which were signed and posted on the storefront windows.
Peace drew on an oft-touted concept that 21 days of routine can instil enduring behaviour.
By encouraging at least 22 days of benevolence, she hoped to create lifelong kindheartedness in participants.
"The 22nd day was just symbolic of the fact that now that's just the way you operate," said Peace. "I get goose bumps even just talking about it."
Soon Peace had partnered with Neal, the former general manager of all three Kamloops Booster Juice locations, to bring the challenge to kids.
Peace and Neal were inspired by a January 2013 Psychology Today magazine article stating that being kind to other people earns children acceptance among peers, and that well-liked tweens exhibit more positive, less bullying behaviours when they become teens.
The app also allows Club Kindness acts to be recorded on the accompanying website, clubkindness.com. So far, 21 good deeds have been logged from Toronto to Nanaimo.
Additionally, the website provides a guide for parents, teachers, school groups or youth organizations to talk about the acts.