In the vein of “united we stand, divided we fall,” the launch of a regional web portal that highlights local investment opportunities is a community builder in a big way.
Unveiled last week by the Thompson Nicola Regional District, the Invest Thompson-Nicola B.C. website is a single stop for investors to explore all they might want to know about our region’s economic potential.
Say a person from France was considering buying a restaurant in (name any community in the district).
If he couldn’t find what he was seeking there and wondered if he could find a different restaurant in a neighbouring town, instead of having to cast about various municipalities’ or chambers of commerce websites in hope of finding the information he seeks, he could simply hit another link on the Invest Thompson-Nicola site.
That very success story actually occurred in the Kootenays, where Invest Kootenay, the first such site linking the economic opportunities of communities in a region was established in 2003.
Invest Thompson-Nicola B.C. streamlines information for investors and it’s the communities themselves — in this case, Ashcroft, Barriere, Cache Creek, Chase, Clearwater, Clinton, Kamloops, Logan Lake, Lytton, Merritt, Sun Peaks — that drive the content.
It lets them promote what they want to share about their communities — photos, contact information, what the major industry or economic drivers are, big projects recently completed or underway, population, average annual income, whether there are rail lines nearby and the like, along with pertinent links to other local resources like the chamber, school district, realtors and more.
It’s not meant to compete with existing sites that promote economic development and investment, but complement them and there is nowhere else that lets the outlying communities showcase themselves as a group.
It’s like having a regional economic development officer to promote every community within the TNRD, essentially, “Here’s a space to trumpet your municipality.”
And hopefully, draw investors.
Only time will tell, but the model has proven out elsewhere and we have no reason not to expect the same success here.
We Say editorials represent the viewpoint of The Daily News and are written by publisher Tim Shoults, city editor Tracy Gilchrist, or associate news editors Dan Spark and Mark Rogers.