If the sport of football wants to bounce back in Kamloops, it comes down to one thing - communication.
This, according to Brad Yamaoka, who chaired a meeting about the future of the sport on Tuesday night.
"For us, it's all communication," said Yamaoka, a former CFLer who helps coach the Valleyview Vikings high school program. "It's as simple as that - everyone involved has to communicate better, all the levels. The Kamloops Broncos (juniors) have to be more involved in high school, and high schools have to be more involved in community football.
"These are the people who are feeding your programs."
The meeting was attended by a few dozen people concerned about football in Kamloops, and there was good dialogue throughout. Everyone agreed that football isn't dead in Kamloops - in fact, it's doing as well as anywhere. Just not as good as it used to be in Kamloops.
"Numbers-wise, we're on-par with the rest of the province," Yamaoka said. "We're no different than other towns around the province . . . but we have to make sure we can sustain (it)."
Kamloops has a community football league, and two high school teams that play in the Okanagan varsity league. There also is the Broncos, who made the B.C. Football Conference playoffs for the first time this season.
But, Yamaoka said, "The prestige of the sport has dwindled around here."
"Parents have lots of options these days," he continued, "but football is a great sport, it offers a lot. This is a great sport . . . we just want to spread the gospel, so to speak."
The high school and community seasons are about to come to an end, and the football gear will soon go into the closet until the summer. But Yamaoka and the other concerned football folks will try to build momentum on helping the sport bounce back.
"If we don't meet again, that would be a travesty," he said. "If we don't, we wasted 2½ hours the other night.
"We have to find other ideas, and get other people involved. It's a work in progress."