Friday April 18, 2014





City’s naming venture coming up blank so far

'We realize it’s probably a bigger commitment for local companies than we might have anticipated'

The sign reads: This Is Your Company Field — but so far there are no takers.

The City’s Tournament Capital Club Partnership Program has no members so far.

The program, which gives naming rights to a list of City-owned facilities and hands the money over to the Kamloops Sports Council, was launched in May.

At the program’s spring unveiling, officials estimated it could bring in $350,000 a year for the council, if all the facilities got sponsorship.

City Tournament Capital co-ordinator Sean Smith said Friday the program not gaining as much uptake as expected.

“Nobody’s bought anything yet. It is slower than we hoped it would be. We still have a couple of potential leads out there. We realize it’s probably a bigger commitment for local companies than we might have anticipated,” he said.

The City is looking at finding a marketer who might be able to sell the naming rights to an outside set of sponsors, as the local effort didn’t go far.

“We’re looking into other opportunities of sales teams to see if they have a different network of sponsors,” he said.

“It didn’t get the uptake we were expecting.”

The program involves a three-year minimum commitment and the starting price is $12,500. Smith said there are still a few Kamloops companies that have been approached that haven’t given a definite yes or no, but there have been no deals signed as of yet.

Sponsors could have their company name on the ice or a Zamboni at City-owned rinks, or have signs on floors and score clocks at the Tournament Capital Centre field house and courts.

The money raised would help with the council’s bids for sports tournaments.


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