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Google China headquarters building is seen in Beijing. Reports say Google, Sony, and Intel are collaborating on a project known as Google TV.
(THE ASSOCIATED PRESS/Vincent Thian)
TORONTO - Reports say Google, Sony, and Intel are collaborating on a project known as Google TV.
Sources say it would funnel search, video, Twitter, and other Web applications through set-top boxes and into TV sets. Google TV is believed to be a means of making the Web as accessible on a TV as it is on a computer or a mobile phone.
Google is not commenting on the reports, which a company spokesman brands as mere rumours.
Many of the newest TVs on the market are capable of connecting to the Internet, and have built-in Web-based programming.
Some analysts are skeptical about Google's latest plan to expand, noting the Web search firm previously tried entering the TV, radio, and print advertising markets with little success.
