Last summer's X Fest was the most successful one yet to overtake Prince Charles Park, and Project X artistic director Derek Rein has James and the Giant Peach to thank for that.
"It was the biggest selling summer that we ever had. We had an audience increase of 20 per cent," Rein said Tuesday. "It had such a great nostalgic feel for audiences."
Rein said Roald Dahl's classic story, which ran with William Shakespeare's Romeo and Juliet, appealed to everyone - including adults without children.
Rein hopes this year's double bill of The Fantastic Mr. Fox and You're A Good Man, Charlie Brown will create similar feelings of nostalgia in theatregoers when X Fest 2013 runs July 24 to Aug 10.
After last year's success, it made sense to go with another classic Dahl story in Fantastic Mr. Fox, he said. And Charles Schultz's Peanuts characters are as popular now as ever before.
"They are everywhere. They are on TV commercials and there are Facebook statuses that are all Charlie Brown references. They seem to have really permeated the culture," said Rein.
Melissa Thomas, who directed James and the Giant Peach, will direct The Fantastic Mr. Fox. Robin Nichol, who also helmed X Fest favourite The Compleat Wrk of Willm Shkspr Abridged, directs the musical You're A Good Man, Charlie Brown.
For more information contact Rein at 250-682-9055 or email Derek@projectxtheatre.ca.
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