Kamloops businesses pin up for charity

'It's a bit of a thank-you to the people who are purchasing the calendars'

It's not a stick-up, but a pin-up.

A group of 12 local businesses have produced a unique pin-up style calendar to help support three Kamloops not-for-profits while also promoting local living.

"There's a big move of acting locally and thinking globally," said organizer Rebecca Smerdal of Rebecca Smerdal Photography, one of the participating businesses.

The theme of the calendar is Love Your City and features volunteers modeling as pin-ups in each of the 12 Kamloops businesses which include Fudge Yeah, Noran Printing, Doctor Love, Full Boar Bike Store, Get Polished, His & Her Photography, Mountain High Pizza, Outrageous Impact Fashion, Qphoria Tanning & Wellness, Sakred Skin & Studio, and Sugar & Spice Beauty Bar.

"It's a pin-up style that's not overly sexually suggestive but there's that edge there," said Smedal.

The three charities that will receive proceeds from calendar sales are Empty Toy Box Fund, a fund that gives the YMCA-YWCA Women's emergency shelter money to provide toys for youth; House of Ruth, a residential home for women who need assistance overcoming addictions; and Kamloops and District Humane Society.

Smerdal chose the three after receiving input from friends, associates and people voting on Facebook. She found people were most interested in helping animals, children and people with addictions.

However, the charities are not the only ones benefiting as each calendar contains over $350 worth of coupons ranging from buy-one, get-one pizza to a month of free vibration fitness.

Smerdal said she wanted coupons so people would get something out of the money they spent.

"It's a bit of a thank-you to the people who are purchasing the calendars," she said.

The calendars are $20 and can be bought all the participating businesses except Noran Printing. Half of all the money raised will be divided among the three charities while the remaining funds will be used to cover the cost of producing the calendar.

Smerdal says the calendar will be sold until the end of January or until all 1,000 have been bought, whichever comes first.

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