Passion and persuasion

Promo video packs plenty of civic pride into 41/2 minutes

An entrepreneur hired to create a promotional video for the city decided that the $10,000 contract wasn't sufficient to do his subject full justice.

Kamloops - A Story of Champions was premiered at Sagebrush Theatre on Wednesday night with a celebratory flare resembling a feature film release.

"Tonight we're really proud and really excited to give a premiere of the video," said Jim Anderson, executive director of Venture Kamloops, after kidding that it was three hours and 20 minutes long.

Actually, it's only 41/2 minutes long yet succeeds in capturing and projecting the spirit of Kamloops in order to lure business.

The project became a labour of love for producer Peter Cameron-Inglis of Mastermind Studios. He put more of his own money into the production than the contract provided, Anderson said.

Cameron-Inglis said they initially considered using clips from previous promotions of the city before stepping back to rethink the project.

"We wanted to show some views of Kamloops that even locals don't see," he explained. "We wanted to create pride in the city."

Over a 14-month period, Mastermind worked through six different concepts and 17 scripts, tying in 122 different scenes and featuring nine champions who call the city home. From a marketing standpoint, the video makes 140 different selling points in less time than it takes to finish a cup of coffee.

"We have a diverse community of champions," Cameron-Inglis said. "I love how we as a community build new champions every day."

Mayor Peter Milobar said the video will nicely complement the city's earlier promotional video, A Place in the Sun. Champions represent the pinnacle of competition, which is equally important in the business world, he noted.

"Hopefully it will inspire people locally to keep trying to succeed," Milobar said.

"It's a powerful tool for us to use," said Anderson. The project was his first undertaking after taking charge of the City's business development arm a year ago.

"We will use it as we showcase our city to potential investors and employers, and we're very proud of it."

The video can be viewed at Anderson said all are welcome to share the video with others.

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